Coffee Origins and Terroir: The World's Premier Coffee Regions
Thirty years ago, choosing coffee by its origin was simply not done — coffee was just coffee. This article examines how Ethiopia's cooperative reforms, Colombia's Juan Valdez branding campaign, Kenya's accidental colonial-era variety selection, and Brazil's plantation-scale history each shaped a distinct coffee identity, and how the Third Wave movement brought all of them together on a single café menu for the first time in five hundred years.
